Frenzy Days is a commercial operation that allows breeders to save on stud fees based on the total number of coverings sold by the stallion owner/agent.
Each stallion owner/agent has set price reduction levels according to the total number of coverings he will sell from all his stallions offered on FoalR during Frenzy Days.
It's a virtuous circle: the more breeders buy coverings, the more they save, and the more coverings the stallion owners sell. It's a win-win situation!
You are interested in a covering from Cornetto. You book the covering online, and you talk about it around you, you share Marc's distributor page on FoalR on your networks, explaining to your friends that... the more the merrier, the less you pay!
Over the course of Frenzy Days, Marc sells :a total of 17 covers, to 17 different buyers. This means that the -20% level applies, and buyers will receive a 20% discount on the coverings they buy.
3 of your friends have bought coverings from Marc (1 from Milord, and 2 from Kotilas) Without you and your 3 friends, Marc would only have sold 13 studs (instead of 17), and the discount would only have been 15%. Well done!